The Easiest Ways to Market Yourself as an Author
Simple Strategies to Get Your Book in Front of Readers
Publishing your book is only half the battle—getting it seen is the real challenge.
Publishing your book is only half the battle—getting it seen is the real challenge. Whether you're a debut author or have a few titles under your belt, book marketing can feel overwhelming.
At Books Sphere, we believe that every author deserves visibility—without burning out or breaking the bank. Here are the easiest, most effective ways to market yourself and your book as an author, even if you're just getting started.
Create an Author Presence Online
Why it works: Readers want to connect with the person behind the book. A simple website or landing page gives your work credibility and creates a central hub for all your content.
What to include:
- •Your bio and author photo
- •Your book(s) with purchase links
- •A blog or update section
- •Newsletter signup form (if possible)
Tools to try: Wix, Squarespace, Linktree, or get a custom author website from Books Sphere
💡 Pro Tip: A clean, professional author site builds trust and opens doors to media, book signings, and event invites.
Be Active on Social Media (Pick One or Two!)
You don't have to be everywhere—just be somewhere. Choose a platform where your readers hang out and show up consistently.
Best platforms for authors:
for aesthetics, bookstagram features, reels
for groups and community engagement
TikTok (BookTok)
for viral reach (especially YA, romance, thrillers)
if your book is professional or nonfiction
What to post:
- •Behind the scenes of your writing process
- •Snippets or quotes from your book
- •Reader reviews and unboxing videos
- •Personal stories related to your book's message
💡 Pro Tip: You don't need to be a social media influencer—just be yourself. Authenticity sells.
Collect Reviews (Social Proof Sells)
Reviews are like currency for authors—especially on Amazon. A book with 30 reviews looks a lot more appealing than one with three.
How to get them:
- •Ask family and friends to leave honest reviews
- •Offer free eBook copies to readers in exchange for feedback
- •Join book review groups on Facebook or Goodreads
Don't: Pay for fake reviews. It's against platform policies and hurts your credibility.
💡 Pro Tip: Even a few thoughtful reviews can create momentum and boost your book's visibility in search results.
Collaborate With Other Authors or Bookish Creators
Two audiences are better than one. Find other authors in your genre or niche and team up!
Ways to collaborate:
- •Host a joint giveaway
- •Swap newsletter shoutouts
- •Go live on Instagram or TikTok together
- •Guest post on each other's blogs
Or, partner with Books Sphere for giveaways and social features—we're always looking to spotlight great authors.
Submit Your Book to Blogs, Podcasts, and Local Media
Getting featured doesn't require a publicist—just a short, strong pitch.
Who to reach out to:
- •Book bloggers in your genre
- •Podcasts for authors or readers
- •Local newspapers or TV stations (especially if your story has a unique hook or community tie)
- •Black media, parenting publications, or niche magazines if your book fits
Keep your pitch short:
- •Who you are
- •What your book is about
- •Why their audience will care
💡 Pro Tip: Most hosts are actively looking for content. You're helping them by reaching out!
Keep Showing Up (Marketing is a Long Game)
You don't have to go viral or spend thousands to build your audience. The key is consistency—even small actions, done regularly, compound over time.
- • Post once a week
- • Share something about your book every few days
- • Send out a monthly update to your email list
These tiny touches keep you top of mind with your readers.
Bonus: Let Books Sphere Help You Market Your Book
If you're feeling overwhelmed or unsure where to begin, we've got you. At Books Sphere, we offer:
Whether you've just published or are planning your launch, we can help get your book the attention it deserves.
Ready to Be Seen?
Marketing doesn't have to be hard—it just has to be intentional.
Let's build your author brand, one step at a time.
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